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How to Spot the Next Big Act in Nigerian Music: A Guide for Investors

Nigeria’s music scene is a global force, constantly churning out infectious Afrobeats, hip-hop, and a vibrant blend of genres. For investors, it’s a market brimming with potential. But with so much talent, how do you identify the next Wizkid or Yemi Alade?

This guide from Inspivia, a leading full-service music company, equips investors with the tools to spot rising stars.

For the Investor:

  • Streaming Insights are Gold: Platforms like Apple Music and Spotify offer valuable data on listener demographics and song popularity. Look for artists with a strong, engaged audience base, particularly within key demographics like young adults.
  • Social Media Presence: Today’s successful artists leverage social media to build a strong fan connection. Analyze how an artist interacts with their audience, the size and engagement of their following, and their overall online presence.
  • Collaborations Tell a Story: Strategic collaborations can be a launchpad for success. See if an artist is collaborating with established names or rising stars in complementary genres.

Utilizing Streaming Platforms for Discovery:

  • New Release Playlists: Streaming services curate playlists featuring fresh talent. Explore these playlists regularly to discover up-and-coming artists.
  • Shazam and Follower Features: Use apps like Shazam to identify exciting new songs, and check out the artist’s profile on streaming platforms. Look for artists with a growing follower base.

By combining these methods, investors can identify the next big act to propel the Nigerian music scene even further.

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