Nigeria’s music scene is a global force, constantly churning out infectious Afrobeats, hip-hop, and a vibrant blend of genres. For investors, it’s a market brimming with potential. But with so much talent, how do you identify the next Wizkid or Yemi Alade?
This guide from Inspivia, a leading full-service music company, equips investors with the tools to spot rising stars.
For the Investor:
- Streaming Insights are Gold: Platforms like Apple Music and Spotify offer valuable data on listener demographics and song popularity. Look for artists with a strong, engaged audience base, particularly within key demographics like young adults.
- Social Media Presence: Today’s successful artists leverage social media to build a strong fan connection. Analyze how an artist interacts with their audience, the size and engagement of their following, and their overall online presence.
- Collaborations Tell a Story: Strategic collaborations can be a launchpad for success. See if an artist is collaborating with established names or rising stars in complementary genres.
Utilizing Streaming Platforms for Discovery:
- New Release Playlists: Streaming services curate playlists featuring fresh talent. Explore these playlists regularly to discover up-and-coming artists.
- Shazam and Follower Features: Use apps like Shazam to identify exciting new songs, and check out the artist’s profile on streaming platforms. Look for artists with a growing follower base.
By combining these methods, investors can identify the next big act to propel the Nigerian music scene even further.
