Dr. Sheg, Author at Inspivia

A color wheel pattern inspired by Andy Brown on Unsplash.

How to Choose a Color Palette for Your Brand

Creativity Tips & Tutorials, Design, Media1 day ago5Views 0Likes 0Comments

Whether you’re a director, producer, or film creative, choosing the right brand colors makes your work more recognizable, professional, and emotionally compelling. Why Your Brand Color Matters Your visuals are part of your storytelling. The right color makes people feel something before they press play. ● Warm tones? Gritty, emotional storytelling. ● Cool…

How to Create & Implement a Brand Strategy

Creativity Tips & Tutorials, DesignMay 19, 202514Views 0Likes 0Comments

A good brand strategy helps people recognize, trust, and choose your business. It’s how you shape your message, look, and reputation and keep everything working together. If you’re building a brand or trying to improve how people see your business, here’s how to create and apply a strong strategy in five clear steps. Why…

How to Build a Brand for Your Business Online

Creativity Tips & Tutorials, DesignMay 13, 202512Views 0Likes 0Comments

In today’s digital age, branding is more than just a logo or catchy graphics. It’s how your audience perceives you every time they interact with your business online. Understanding what branding is and how to leverage it online can significantly increase your visibility, trust, and customer loyalty. What is Branding? Branding is the process…

7 Key Elements of Product Design Every Brand Should Know

DesignMay 7, 202527Views 0Likes 0Comments

A great product cannot be denied by anyone. It speaks for itself. Whether it’s an app that just gets what you need or a physical product that feels made just for you, great products don’t happen by accident. They’re the result of thoughtful, intentional product design. But what does it take to design a great…

The Language of Light in Filmmaking: Telling Stories Beyond Words

Creativity Tips & Tutorials, MediaMay 1, 202525Views 0Likes 0Comments

In the world of filmmaking, light is more than just a tool to illuminate a scene — it’s a language of its own. Like dialogue or music, light communicates mood, emotion, tension, and meaning. It shapes how viewers perceive a story and deeply influences the tone of a film, often without them even realizing it.…

How to Choose the Right Location for Your Music Video: A Beginner’s Guide

Creativity Tips & Tutorials, Media, MusicApril 23, 202522Views 0Likes 0Comments

If you’re an upcoming artist or content creator, one of the biggest decisions you’ll make when planning your shoot is choosing the right location for your music video. Whether you’re working on a budget or aiming for a cinematic vibe, the location sets the tone for your entire visual. This guide breaks it down step-by-step…

How to Build a Budget for Your Video Shoot – A Beginner’s Guide

Creativity Tips & Tutorials, Media, VideoApril 23, 202528Views 0Likes 0Comments

Whether you’re shooting a music video, promo, or content reel, knowing how to budget for your video shoot is key to pulling it off smoothly — especially if you’re working with limited funds. Here’s a simple step-by-step guide to help you plan like a pro. 1. Know Your Vision Before spending a dime, get clear…

Why Post Production Matters in Content Creation (Beginner Friendly)

Creativity Tips & TutorialsApril 10, 202541Views 1Like 0Comments

Have you ever watched a movie, vlog, or Instagram reel and thought, “Wow, this looks amazing”? What you saw was the result of something called post-production—the magic that happens after the cameras stop rolling. What is Post-Production? Post-production is the final stage of content creation. It’s everything that happens after you’ve filmed your video or…

The Art of Visual Storytelling - Inspivia Journal journal cover | Photo credit Freepik

Lights, Camera, Brand Power: How Cinematography Shapes Perception

Creativity Tips & TutorialsApril 4, 202518Views 0Likes 0Comments

Imagine you’re scrolling through Instagram, and a sleek perfume ad catches your eye. Slow-motion shots, moody lighting, a soft voiceover—it doesn’t just sell a scent; it sells a lifestyle. Now, imagine the same ad, but poorly lit and shaky. Would it feel as luxurious? Probably not. That’s the power of cinematography. The Art of Visual…

Cinematography: The Backbone of Powerful Storytelling

Creativity Tips & Tutorials, Industry Insight, MediaApril 3, 202513Views 0Likes 0Comments

Picture this: Two companies are launching a major product. Company A releases a video with shaky footage, poor lighting, and muffled audio. The message is solid, but the production screams “low budget.” Company B, on the other hand, presents a sleek, high-quality video. The visuals are crisp, the audio is flawless, and the storytelling…

A Day in the Life of The Inspivia Production Crew: Music Video Edition

Industry Insight, Media, Music, Team Stories, VideoFebruary 16, 202539Views 0Likes 0Comments

We’ve created something truly exciting, innovative, and mind-blowing for Dami Olorin’s new music video, and we’re bringing you along for the ride. Trust us, this one is special—and we can’t wait to show you the magic that went down behind the scenes. So, as the YouTubers say, let’s dive in! 11:00 AM – The Crew…