A Mood board isn’t just a pretty picture. It’s the cheat code that brings your creative vision to life.
So if you’re asking “What is a mood board?” it’s a visual guide that sets the tone, vibe, and direction for your project.
How to Create a Moodboard
1. Define Your Purpose
What’s the moodboard for? (Branding, fashion, campaign?)
What vibe or story are you trying to convey?
2. Gather Inspiration
– Images (fashion, nature, art)
– Color swatches
– Typography styles
– Textures & patterns
– Keywords or quotes
Use sources like Pinterest, Behance, Instagram, or magazines.
3. Choose a Format
Digital Tools: Canva, Figma, Milanote, Pinterest
Physical: Corkboard, sketchbook, printed images
- Curate & Arrange
● Pick strong visuals that reflect your theme
● Arrange by color, tone, or concept
● Keep it clean. Less is more
● Add a central image for focus - Define Your Style
Include:
● A color palette
● Typography examples
● Any keywords or mood phrases
- Finalize & Share
Export it as PNG or PDF ✨🖼️
Use it to guide your visuals or present your creative direction
Here’s a list of 10 things your mood board should include:
- Color Palette: What vibe are we going for? Soft pastels or bold and loud?
- Typography: Fonts that speak your brand’s language.
- Inspo Images: Photos that capture your aesthetic, mood, or story.
- Textures & Patterns: Fabric swatches, backgrounds, or surfaces.
- Keywords or Phrases: A few words that define the tone.
- Logos/Icons
- Competitor Looks
- Layout Examples
- Motion/GIFs: If it’s a digital project, show some movement.
- Personal Touch: Something that connects it all back to you or your brand story
Let’s Strategize Together
Book a quick chat with our team to share your brand or campaign goals. We’ll tailor a walkthrough to show how we help businesses like yours build strategic content plans, align with audience insights, prioritize creative direction, and measure real results.
